I have a confession to make – I care way too much about my blog and it’s success. Not just in terms of traffic that’s being driven to my blog but about social media followers and numbers. It’s an endless cycle that can bring you up and tear you down in a matter of minutes.
It’s nerve racking.
It’s a hard confession to make. Bloggers are driven to being the best and creating content that’ll make everyone want to share, like, and follow every day.
But guess what?
No one does and that hurts more than anything.
Nothing hurts more than creating, researching, and writing a clever, insightful article only to have 5 people view it on your blog and no traffic on social media. And I don’t mean to sit here and complain and whine that no one wants to read me, “why, why, why”. Because I don’t do that game. #ain’tgottimeforthat
So I resolved to try something new and my goodness has it revolutionized my mind and blog game.
I stopped caring.
I used to obsessively check how many views I got on Google Analytics and frantically check how many likes I got on an Instagram picture. Now when I post something, I automatically flip my phone over or hide it so I don’t instinctively check it every two seconds. Now it’s more like a pleasant surprise when I take a moment to see what activity has happened.
And it feels so good!
Now just because I’ve stopped caring doesn’t mean I don’t go through the normal machinations of promoting my blog. I still have it scheduled to publish to various social media outlets at various times but overall, I’m completely handsfree. I still check Instagram and Twitter but not to push my own status but instead use those as outlets to have conversations with other bloggers and see things from a new perspective. This has opened me up to a whole new world of positive bloggers and support from some killer boss ladies (shout out to my girls from Style Collective!).
This is a topic that’s weighed heavily on me for some time now because we don’t want to admit any shortcomings. Ever. It’s already scary enough to push yourself out there but to admit any kind of flaw is the worst. But I don’t want others to feel nervous or scared to admit what’s hard about blogging or just hard about life in general.
Now that I don’t ‘care’ about my blog, I feel like I have more freedom to write and create content without fearing what the public thinks of it. It’s my blog, not theirs, and that’s something all content creators should keep in mind. Now that I write more personally, I find that my creativity is back and I’m no longer struggling for topic ideas, and people really like that. It’ll be interesting to see how things will turn out now that I’m writing more personally.
Maybe people will share my stories.
Maybe I’ll gain new newsletter subscribers.
Maybe I’ll reach someone who needed to hear that story.
But until then, I’m going to stop caring and keep doing what I love – writing about fashion and my personal style.
So my biggest take away from this is, regardless of whether you’re just getting into the blogging game or are a seasoned veteran: stop caring.
Stop caring about how many subscribers you have.
Stop caring about how you rank from a search engine.
Stop caring about how many followers you have on Twitter and how many likes and retweets you get.
Stop caring about whether your blog post will go viral.
Stop caring about whether your friends, parents, boss, or significant other likes your blog.
Then, when you’ve stopped caring about all those pointless little things:
Start caring about content that is meaningful to you.
Start caring about making sure you’re passionate about your topic.
Start caring that you’re only working with brands that mesh with your brand.
Start caring about your time and spend it efficiently and effictively.
Start caring about writing that helps you grow.
Start caring about sharing experiences that you have inside of you.
Your blog is a reflection of you and you write about what matters to you. If you write with purpose, passion, attitude, and experience in your writings – everything else will come to you.
Go and stop caring – I dare you.
I DOUBLE dog dare you. Now you can’t turn back.
If you’ve had a moment that’s changed the direction of your blog, I’d love to hear it. Help others by sharing your experience! If you’re afraid to stop caring, take my dare and do it and then tell me all about it by emailing me at: firstname.lastname@example.org .